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A Long Stride

The Story of the World's No. 1 Scotch Whisky

Morgan, Nicholas

A Long Stride

A Long Stride

The Story of the World's No. 1 Scotch Whisky

A Long Stride

 

The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No.


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Beschrijving A Long Stride

By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world


ISBN
9781838852078
Pagina's
336
Verschenen
NUR
447
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Canongate Books