World Association for Sport Management Series
Managing Resources and Opportunities
World Association for Sport Management Series
Managing Resources and Opportunities
"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success.
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Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.