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World Association for Sport Management Series

Global Sport Business

Managing Resources and Opportunities

Brenda G. (Georgia State University, USA) Pitts & James J. (University of Georgia, USA) Zhang

Global Sport Business

World Association for Sport Management Series

Global Sport Business

Managing Resources and Opportunities

World Association for Sport Management Series: Global Sport Business

 

"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success.


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€ 161,00

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Beschrijving World Association for Sport Management Series: Global Sport Business

Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.


ISBN
9780367132880
Pagina's
316
Verschenen
Serie
World Association for Sport Management Series
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Economie en bedrijf