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Boekhandel Douwes Den Haag

Sports Marketing

A Strategic Perspective

Lyberger, Mark R. (Kent State University, US) & Shank, Matthew D.

Sports Marketing

Sports Marketing

A Strategic Perspective

Sports Marketing

 

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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Beschrijving Sports Marketing

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

ISBN
9780367141646
Pagina's
796
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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