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Psychologie

 

Boekhandel Douwes Den Haag

Psychology Revivals

Psychological Processes and Advertising Effects

Theory, Research, and Applications

Psychological Processes and Advertising Effects

Psychology Revivals

Psychological Processes and Advertising Effects

Theory, Research, and Applications

Psychology Revivals: Psychological Processes and Advertising Effects

 

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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Beschrijving Psychology Revivals: Psychological Processes and Advertising Effects

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

ISBN
9780367498801
Pagina's
318
Verschenen
Serie
Psychology Revivals
NUR
770
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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