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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Routledge New Directions in PR & Communication Research

Communicating in Extreme Crises

Lessons from the Edge

Tachkova, Elina R. (Texas A & M University, USA.) & Coombs, W. Timothy

Communicating in Extreme Crises

Routledge New Directions in PR & Communication Research

Communicating in Extreme Crises

Lessons from the Edge

Routledge New Directions in PR & Communication Research: Communicating in Extreme Crises

 

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective.

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Beschrijving Routledge New Directions in PR & Communication Research: Communicating in Extreme Crises

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.

ISBN
9780367556792
Pagina's
158
Verschenen
Serie
Routledge New Directions in PR & Communication Research
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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