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Mastering Business Analytics

Creating Value with Data Analytics in Marketing

Mastering Data Science

Wieringa, Jaap E. & Kooge, Edwin & Walk, Natasha (Metriclab Big Data Analytics, The Netherlands) & Verhoef, Peter C.

Creating Value with Data Analytics in Marketing

Mastering Business Analytics

Creating Value with Data Analytics in Marketing

Mastering Data Science

Mastering Business Analytics: Creating Value with Data Analytics in Marketing

 

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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Beschrijving Mastering Business Analytics: Creating Value with Data Analytics in Marketing

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

ISBN
9780367819781
Pagina's
314
Verschenen
Serie
Mastering Business Analytics
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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