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Routledge Studies in Management, Organizations and Society

Reputation Management and Family Business

Dacko-Pikiewicz, Zdzislawa (WSB University, Poland.)

Reputation Management and Family Business

Routledge Studies in Management, Organizations and Society

Reputation Management and Family Business

Routledge Studies in Management, Organizations and Society: Reputation Management and Family Business

 

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.


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Beschrijving Routledge Studies in Management, Organizations and Society: Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.


ISBN
9781032127767
Pagina's
228
Verschenen
Serie
Routledge Studies in Management, Organizations and Society
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Economie en bedrijf