Trademarks, Branding and National Identity
Trademarks, Branding and National Identity
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
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This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.