Boekhandel Douwes Den Haag

The Brand and Its History

Trademarks, Branding and National Identity

The Brand and Its History

The Brand and Its History

Trademarks, Branding and National Identity

The Brand and Its History

 

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.


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Beschrijving The Brand and Its History

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.


ISBN
9781032187334
Pagina's
412
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Economie en bedrijf