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Boekhandel Douwes Den Haag

International Luxury Brand Strategy

Lu, Pierre Xiao

International Luxury Brand Strategy

International Luxury Brand Strategy

International Luxury Brand Strategy

 

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

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Beschrijving International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

ISBN
9781138614833
Pagina's
242
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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